Our interdisciplinary grant proposal together with researchers from psychology (General & Biological Psychology - AG Schupp ), computer science (Data Analysis & Visualization - AG Keim, Visual Computing - AG Deussen) and biology (MPI Department of Migration - Wikelski, CASCB - Fumihiro Kano) got accepted by the Cluster of Excellence The Center for Advanced Study of Collective Behavior. In our project ‘Individual and collective appetite for food and play: how is eating, talking, and playing together shaped by social influence?’ we will employ advanced imaging technology to learn more about multimodal ‘spreading processes’ among individuals from physiology to mental and behavioral activity and the perception of ‘being in sync’.