"Water paradox" - “Polarized” beliefs about quality/hygiene, health risks and taste for bottled and tap water = illusory beliefs? New paper in press in Science of the Total Enviroment.

Using a new visualization tool and combining field and experimental designs, the paper in Science of the Total Environment suggests that although bottled and tap water consumer groups differ greatly in their beliefs, perceived health risks and taste, these differences seem to reflect illusionary beliefs rather than actual experiences or product characteristics.

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