Dr. Angela Bearth
Consumer Behavior, Institute for Environmental Decisions
ETH Zürich, Schweiz

1st Feb 2019 at 1.30 pm in G530

Perceptions and acceptance of existing and emergent technologies

Research into people’s risk and benefit perceptions of existing and emergent technologies (e.g., chemicals, irradiation) suggests that, due to resource restraints (e.g., time, motivation, knowledge) consumers’ perceptions and decisions are frequently formed based on heuristics and biases or other non-analytical factors, such as trust or affect. In this talk, I am going to present findings from our research into technology perception and acceptance for selected examples (e.g., food risks, toxicological principles, food irradiation).